Outdoor advertising tools help brands stay in touch with their local target customers. With a well-designed flag or poster, you can send brand messages to your local customer base. Unlike other types of advertising tools – outdoor marketing tools like custom flags have no limits. They influence customers of all ages and cultural groups.
- Outdoor advertising tools also help in building the credibility of small businesses. When people see well-designed marketing flags outside your store, they think positively about your brand.
- Indirectly, outdoor advertising tools encourage more people to enter the stores and buy products/services. That’s why outdoor advertising tools have the lowest CPM(cost-per-thousand impressions) of all traditional advertising tools.
- The average CPM of an outdoor marketing tool is only $5 – almost ten times less than digital marketing tools!
But, which outdoor marketing tool is the best for your business – billboards, posters, banners, window decals, or marketing flags? For many reasons, advertising flags are by far the best promotional tools for outdoor settings. Several businesses place their branded flags in outdoor locations to advertise their brand messages.
They place these flags strategically in specific locations to specific groups and communities of target shoppers. Of course, marketing flags can only feature a limited amount of information. They’re not as big as billboards. But, that doesn’t make advertising flags less efficient. Here’s why –
Flags Can be Installed Anywhere
Want to install a roadside billboard? You’ll need to get permission from local authorities. Want to set up banners on buses, trains, or trucks or in public spaces? Again, you’ll need permission from local authorities. However, with advertising flags, installers don’t need special permissions.
These flags are so small they can be set up anywhere. You can install your marketing flags outside shopping centers, in bus shelters, on train stations, and at sporting venues. You can even install small marketing flags on bridges, overpasses, and busy streets. Unless your flags encroach private property – you can install them pretty much anywhere.
The worst-case scenario is people throwing away your outdoor flags. But, flags made of polyester or vinyl are very affordable. You can easily replace old flags with new ones without spending much at all.
Flexible Designs
Marketing flags come with flexible fiber poles. These sturdy poles make the flags wind-resistant. Vinyl and polyester flags are also water-resistant. Hence, these flags can promote your brand in all weather conditions. Plus, small flags like teardrop flags or feather flags can be installed alongside roads or pathways.
Small business owners can perform roadside advertising with these flags. They can target specific neighborhoods or communities by placing the flags on nearby roads and pathways. Other outdoor marketing tools aren’t as flexible.
Easy Assembly and Upkeep
Outdoor advertising tools are typically hard to install. Installing banners, large signs, or billboards requires a lot of labor. Custom-printed flags are the complete opposite in this regard. Assembling these flags and installing them in any location is super-easy. Plus, weather-resistant polyester or vinyl flags rarely get damaged.
They will serve your brand’s promotional needs for years without needing special care or maintenance. Just wash them, dry them, and re-install them in crowded outdoor locations!
